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REVIEW AND CONCLUSION

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Review and Conclusion So firstly starting with some of the reviews for the product: xMilitary: I bought mine from ISE Forest Garden. Among the 3 sellers I have bought from, they are the fastest! If you, like me, are brought up with UK chocolates where the first ingredient is not sugar (unlike it's American's counterpart), I'll say look no further. Of course, I'd only buy these during winter season. I only wish that they'd include tracking, as where I lived in NY, the postal service will leave the package by the doorstep, and you have no idea when it is/will be delivered. Basically, we'll have to contend with leaving the chocolates under the sun, or possible theft, or hungry wild critters.  KS Girl: I ordered these milk chocolate bars because the chocolate I've had in Europe is so much better than what  you find  in chocolate bars in the US - EVEN if you buy the US Cadbury brand. These bars are amazing!  They are exactly the same bars you get in Europe. I don...
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COMPARISON OF CADBURY AND NESTLE

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Comparison of Cadbury and Nestle CADBURY: PRODUCT:  Cadbury India Limited (CIL) confectionary products indude Dairy Milk, 5 Star, Edairs, Perk, Halls, Bytes and Gems which are the largest selling brands in their segments. PRICING:  Cadbury's has launched various products which cater to all customer segments. So every customer segment has different price expectation from the product. Therefore maximizing the retums involves identifying right price level for each segment, and then progressively moving through them. eg Dairy Mik Rs.5, Perk Rs. 10, 5 Star Rs 5& Rs 10, Fruit and Nut Rs. 22, Gems Rs. 5&10, Break Rs. 5, Nutties Rs 18.  NESTLE: PRODUCT:  Nestle products are Kit-Kat, Munch, Milky-bar, Charge, Classic, Polo. Kit-Kat is their premium brand in chocolates. PRICING: Nestle sets prices of their products according to the market demand as low as possible because nestle is the trend setter in the market. In line with Cadbury's offerings Incentive schemes-eg. M...
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CADBURY'S SOCIAL MEDIA MARKETING STRATEGIES.

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 Cadbury’s Social Media Marketing Strategies. Cadbury entered the social media realm with the intent to revolutionize its marketing strategies and step back from Television and other traditional forms of advertising. Here is how they are performing currently on different social media platforms: Cadbury’s Instagram Marketing Strategies Cadbury has different Instagram accounts for each of its products. This allows them to keep their marketing more focused on that particular product and adhere to the audience consuming it. Each account has a different content, colour themes, and overall presentation. Cadbury’s Facebook Marketing Strategies Cadbury uses Facebook to publish similar content as Instagram for their Facebook audience too. They have a much larger follower on each account on Facebook. Cadbury made use of Facebook to follow up on the 30-second television advertisement they published using the saas-bahu duo. This campaign was to brand their product, “Dairy Milk” to be one that ...
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PACKAGING

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PACKAGING  Cadbury India Ltd. is the leading chocolate manufacturer of India. The company maintains a large product range in the market. Major brands of the company areas follows Cadbury Dairy Milk Dairy Milk is retailed in colourful primary packaging of HDPE over a thin aluminium foil. For different versions of Dairy Milk - Fruit & Nut, Roast Almond, Crackle, and Desserts, the company is using different colour combinations retaining the brand name style common. The basic combination is blue and white with variations of red, yellow and brown. In a world-first for Cadbury, brand owner Mondelēz International is sourcing  recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor . The new packaging, with 30 per cent recycled content, will be on shelf in Australia from September next year. Chocolate is usually packaged  in aluminum foil or composite films, paper or plastic trays, and then in corrugated cardboard boxes . Packages ...
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TOP 10 AD CAMPAIGNS OF CADBURY

Top 10  Ad Campaigns of Cadbury  1.  Cadbury Dairy Milk: Kuchh Khas He Zindagi Mein This was one of the oldest advertisements launched by Cadbury back in the 90s. The ad showcased a cricket match where a player hits the ball out of the park, and a young woman eating Cadbury chocolate runs to the field and dances with joy. https://www.youtube.com/watch?v=e7JATezA1nY 2.  Cadbury Dairy Milk: Pappu Pass Ho Gaya Another famous ad campaign launched by Cadbury was “Pappu Pass Ho Gaya” in the mid-2000s. The campaign aimed to target the lower SECs in the smallest of the towns in the country and trigger desired consumer behavior. It focused on increasing chocolate consumption amongst the youngsters. https://www.youtube.com/watch?v=DK3FCkf8xZA 3. Cadbury Milk Shots: Mann Mein Laddoo Phoota This campaign was launched for Cadbury’s milk shots. This was another iconic and memorable  ad campaign  that resonated with the audience. It was wildly successful as it compared th...
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