COMPARISON OF CADBURY AND NESTLE

Comparison of Cadbury and Nestle

GROUP MEMBERS  Anuja Agrawal 1  Candida D’Souza 2  Roomana Kazi 3  Priyanka Mansukh 4  Vishal Shirke 5  Sakina Motiw...

CADBURY:

PRODUCT: 

Cadbury India Limited (CIL) confectionary products indude Dairy Milk, 5 Star, Edairs, Perk, Halls, Bytes and Gems which are the largest selling brands in their segments.

PRICING:

 Cadbury's has launched various products which cater to all customer segments. So every customer segment has different price expectation from the product. Therefore maximizing the retums involves identifying right price level for each segment, and then progressively moving through them. eg Dairy Mik Rs.5, Perk Rs. 10, 5 Star Rs 5& Rs 10, Fruit and Nut Rs. 22, Gems Rs. 5&10, Break Rs. 5, Nutties Rs 18. 


NESTLE:

PRODUCT: 

Nestle products are Kit-Kat, Munch, Milky-bar, Charge, Classic, Polo. Kit-Kat is their premium brand in chocolates.

PRICING:

Nestle sets prices of their products according to the market demand as low as possible because nestle is the trend setter in the market. In line with Cadbury's offerings Incentive schemes-eg. Maha munch give more value for the same price Priced at key price points like Rs.5


Comments

Post a Comment

Popular posts from this blog

PACKAGING

Image
PACKAGING  Cadbury India Ltd. is the leading chocolate manufacturer of India. The company maintains a large product range in the market. Major brands of the company areas follows Cadbury Dairy Milk Dairy Milk is retailed in colourful primary packaging of HDPE over a thin aluminium foil. For different versions of Dairy Milk - Fruit & Nut, Roast Almond, Crackle, and Desserts, the company is using different colour combinations retaining the brand name style common. The basic combination is blue and white with variations of red, yellow and brown. In a world-first for Cadbury, brand owner Mondelēz International is sourcing  recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor . The new packaging, with 30 per cent recycled content, will be on shelf in Australia from September next year. Chocolate is usually packaged  in aluminum foil or composite films, paper or plastic trays, and then in corrugated cardboard boxes . Packages ...
Read more