PACKAGING 

Cadbury India Ltd. is the leading chocolate manufacturer of India. The company maintains a large product range in the market. Major brands of the company areas follows Cadbury Dairy Milk

Dairy Milk is retailed in colourful primary packaging of HDPE over a thin aluminium foil.

For different versions of Dairy Milk - Fruit & Nut, Roast Almond, Crackle, and Desserts, the company is using different colour combinations retaining the brand name style common. The basic combination is blue and white with variations of red, yellow and brown.

In a world-first for Cadbury, brand owner Mondelēz International is sourcing recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor. The new packaging, with 30 per cent recycled content, will be on shelf in Australia from September next year.

Chocolate is usually packaged in aluminum foil or composite films, paper or plastic trays, and then in corrugated cardboard boxes. Packages should have proper markings so that carriers and storage personnel know how to treat the freight. Chocolate is sensitive stuff!

Cadbury’s flag-ship brand Cadbury Dairy Milk has refreshed its packaging. The chocolate major hopes that this change will lend a premium, international feel to the product. The new design is the international pack sold across the world.Pearlfisher is the design agency responsible for the execution of the pack's new look. The fine purple and gold packaging is meant to portray the rich and creamy taste of Cadbury chocolate. The new international pack retains the gold Cadbury logo.

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