Cadbury’s Social Media Marketing Strategies.

Cadbury entered the social media realm with the intent to revolutionize its marketing strategies and step back from Television and other traditional forms of advertising. Here is how they are performing currently on different social media platforms:

Cadbury’s Instagram Marketing Strategies

Cadbury has different Instagram accounts for each of its products. This allows them to keep their marketing more focused on that particular product and adhere to the audience consuming it. Each account has a different content, colour themes, and overall presentation.

Cadbury’s Facebook Marketing Strategies

Cadbury uses Facebook to publish similar content as Instagram for their Facebook audience too. They have a much larger follower on each account on Facebook.

Cadbury made use of Facebook to follow up on the 30-second television advertisement they published using the saas-bahu duo. This campaign was to brand their product, “Dairy Milk” to be one that builds friendships and other relationships. They aimed to catch the sentiments of the otherwise negative duo, mother-in-law and daughter-in-law, and show them in a more loving and positive light. This proved to be successful because Cadbury could connect with their audience and make them emotional. 

Cadbury’s YouTube Marketing Strategies

Unlike Instagram and Facebook where Cadbury has different profiles for different products, Cadbury has only one channel on YouTube, with different sections for “Seasonal,” “Flavours,” and “Marvellous creations.” Cadbury has over 548K YouTube subscribers. They also make use of “YouTube Shorts,” YouTube’s most recent feature to post short videos within 30 seconds.

Cadbury’s YouTube engagement rate is 0.67%. They receive an average of 262 likes per post.

 

Cadbury’s Twitter Marketing Strategies:

Cadbury also has separate accounts for its different products on Twitter. 

Cadbury Dairy Milk’s Twitter account is currently occupied by content about the ongoing IPL 2022. Similar to its Facebook and Instagram accounts, Cadbury Dairy Milk’s Twitter is occupied by content about their sponsorship of the ground staff. Cadbury has a strong social media presence, particularly on Twitter. Customers are kept engaged on Twitter by posting on a regular basis. Although there is a lot of repeated information across platforms and pages, this is understandable because it broadens the audience reach.

Cadbury’s key strength is its ability to engage its followers on social media since they are quite good at responding to customer comments and inquiries. This good aspect of the organisation aids in the development of a welcoming and accepting brand image.

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