Top 10  Ad Campaigns of Cadbury 

1. Cadbury Dairy Milk: Kuchh Khas He Zindagi Mein

This was one of the oldest advertisements launched by Cadbury back in the 90s. The ad showcased a cricket match where a player hits the ball out of the park, and a young woman eating Cadbury chocolate runs to the field and dances with joy.

https://www.youtube.com/watch?v=e7JATezA1nY

2. Cadbury Dairy Milk: Pappu Pass Ho Gaya

Another famous ad campaign launched by Cadbury was “Pappu Pass Ho Gaya” in the mid-2000s. The campaign aimed to target the lower SECs in the smallest of the towns in the country and trigger desired consumer behavior. It focused on increasing chocolate consumption amongst the youngsters.

https://www.youtube.com/watch?v=DK3FCkf8xZA

3. Cadbury Milk Shots: Mann Mein Laddoo Phoota

This campaign was launched for Cadbury’s milk shots. This was another iconic and memorable ad campaign that resonated with the audience.

It was wildly successful as it compared the chocolate shots to a traditional laddoo, giving people something to hang on to. Ogilvy further created another series of memorable ads, followed by “Beta, Mann Mein Doosraa Laddoo Phoota?”

https://youtu.be/DK3FCkf8xZA

4. Cadbury Dairy Milk Silk: Kiss Me

Advertising jingles are great tactics to establish your brand entertainingly and memorably. And Cadbury has fully exploited this tactic with its “Kiss Me” jingle.

This ad with the jingle was launched for Cadbury Dairy Milk Silk chocolate. And ever since, it has been used in various ads. 

https://youtu.be/sryPvL8019w

5. Cadbury Dairy Milk: Meethe Me Kuchh Meetha Ho Jaye

Everyone remembers the sweet and innocent girl in the ad who was hesitant to share her Cadbury chocolate with her family members at the dinner table.

https://youtu.be/asUQ-9oMynQ

6. Cadbury Dairy Milk: Shubh Aarambh

This heart-warming Cadbury ad reinforced faith in Indian customs, especially where people believe in eating something sweet before starting something new. Through the ad, Cadbury positioned itself as a “sweet” token that can be consumed as good luck before starting a new venture or “shubh aarambh.”

https://youtu.be/pidPlb9GZdo

7. Cadbury Celebration: Iss Diwali Aap Kisko Khush Karenge?

This ad was one of Cadbury’s first and highly successful attempts to tap into festivals such as Diwali and Raksha Bandhan with Cadbury gifts. The company launched a series of ads that rejoiced the core of the Diwali festival and spread joy with a pack of Cadbury Celebration.

https://youtu.be/r84gbKAjEg0

8. Cadbury Dairy Milk: Dil Jo Keh Rahaa Hai Suno

This Cadbury Dairy Milk ad was a treat for all music lovers. Renowned singer Amit Trivedi sang the commercial’s song and featured actress Nimrat Kaur. The song had a beautiful meaning that resonated with the audience.

https://youtu.be/LIM309-MULg

9. Cadbury Dairy Milk Silk: How Far Will You Go For Love?

This was another one of Cadbury’s iconic ads primarily targeted at millennials. It was launched for Valentine’s Day, an outstanding move that helped rope in many sales.

https://youtu.be/GXp6oCEty-8

10. Cadbury Oreo: Stay Home and Stay Safe

Last but not least, this ad came out as a new and refreshing concept when the world was battling with Covid-19 pandemic. Cadbury’s Oreo biscuit ad targeted young children and encouraged a sense of playfulness in them amidst these uncertain times. It used the slogan “Make Way for Play.’ The ad was brilliantly conceptualized and perfectly used an ongoing situation: staying at home.

https://youtu.be/1TtA33kus9w

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