TOP 10 AD CAMPAIGNS OF CADBURY
Top 10 Ad Campaigns of Cadbury 1. Cadbury Dairy Milk: Kuchh Khas He Zindagi Mein This was one of the oldest advertisements launched by Cadbury back in the 90s. The ad showcased a cricket match where a player hits the ball out of the park, and a young woman eating Cadbury chocolate runs to the field and dances with joy. https://www.youtube.com/watch?v=e7JATezA1nY 2. Cadbury Dairy Milk: Pappu Pass Ho Gaya Another famous ad campaign launched by Cadbury was “Pappu Pass Ho Gaya” in the mid-2000s. The campaign aimed to target the lower SECs in the smallest of the towns in the country and trigger desired consumer behavior. It focused on increasing chocolate consumption amongst the youngsters. https://www.youtube.com/watch?v=DK3FCkf8xZA 3. Cadbury Milk Shots: Mann Mein Laddoo Phoota This campaign was launched for Cadbury’s milk shots. This was another iconic and memorable ad campaign that resonated with the audience. It was wildly successful as it compared th...